The question asked in the title of this article has become more important over the last few years. With the economic downturn of 08, and the slow recovery, marketing and advertising budgets have become far thinner. Not to mention the options for spending your all-important marketing dollars. After all, a lot has changed, not just because of the economy, but because of technology too. There was a time when getting an ad in the yellow pages was vital. Now, however, it’s often a waste of money.
One marketing and advertising option that has really grown in popularity and power is the internet. The term “internet marketing” is a pretty well-known term now, although often not well understood.
So let’s begin by answering the question. Should you hire an internet marketer? The answer is a resounding yes. Now, it may be that you have the resources to hire them in house, … Read More