There’s two major ways to advertise online, one is using paid advertising programs and the other one is using free advertising platforms. The idea is to send targeted internet traffic to an offer in order to get responses and feedback from interested prospects.
Paid advertising can come in different forms but the most popular ones are called: SEM (search engine marketing) using PPC (pay-per-click), display advertising, shopping networks, video advertising using Google AdWords, Bing Ads, Yahoo Ads, just to name a few. The idea behind PPC is a simple one, advertisers are only charged by networks when their paid ads running are clicked on and prospects are directed to the web pages or landing page offers. Depending on the type of industry or niche market and advertising networks, PPC prices can vary greatly from.50 cents to $60.00 or more each time a prospect clicks on a running ad.… Read More