As we are getting closer and closer to the last quarter of the year, I wanted to get people motivated about advertising. Whether traditional (print, TV, radio) or social (internet), the components for a great ad remain the same. I originally found an article from The James Group that spoke about 4 Types of Advertising Campaigns that Sell quite some time ago and have embellished this a bit based upon experiences in traditional advertising.
5 Components of a Great Ad:
1. Single Message. While you may have a lot of product or offer a variety of services, promote 1. Think of ads for Diet Pepsi. They promote Diet Pepsi and not Aquafina or any other Pepsi product.
2. Catchy Word/Song/Jingle. Growing up in NJ, the NY Lotto tag line stands out “Hey Ya Never Know.” Song that comes to mind is the Monday Night Football theme. No matter where you … Read More