In this new age of technology running the show in just about every industry you can think of, it is safe to say that more traditional fields like advertising have had to adapt. While some of these agencies weren’t quite up to the task, others morphed into top-tier advertising media agencies and used the power of technology to their advantage. This, in turn, allowed the companies who hired them to also excel.
Regardless of the era, however, one of the main points of contention between clients and advertising agencies has been a lack of communication. Clients feel out of the loop and uninformed about the plans and strategies they paid for, and this never bodes well for anyone. Clients lose faith in their advertising agencies, and these agencies begin to lose clients.
It’s possible that the reason for secrecy might be these agencies trying their best to maintain a proprietary … Read More