According to BusinessWeek, 55% of consumers used a search engine to find out about a local business in 2005. That number is expected to increase significantly this year and next.
I’m not a bit surprised. I’ve been saying for some time that local search will grow. And I mean it. The writing is on the, uh, bulletin board.
As local search grows, so too will local online advertising opportunities. Already, the opportunities are legion and growing.
Here are your current options:
- Or one of several other similar brands
See any commonalities? I do.
First, the top four are all search engines. They all offer local search as a subset of a larger product upon which the Web, in its current form, is built.
The other options, however, are online versions of an old product, namely, the business directory. Unlike print directories, these online … Read More