The early existence of internet marking started in the early 1990’s when text-based and simple websites were predominantly used in offering product or service information around the world. The Bristol-Myers Squibb was the first company that officially launched an online marketing campaign. A US-based drug company, the Bristol-Myers Squibb launched the use of online marketing to basically develop the public awareness in using a certain drug called “Excedrin”. During the tax season in 1997, law and marketing firms declared the Excedrin as a “Tax Headache” supplement from online advertising websites. Bristol-Myers provided an online free sample of the drug to American internet users.
According to Linda Himelstein of Business Week, the use of the World Wide Web in promoting Excedrin resulted to series of good responses coming from Bristol-Myers. Himelstein also wrote in her article that in just one or two days, the Brtistol-Myers already estimated 30,000 added names in … Read More