You may or may not know that traditional methods of marketing (emblematic items, broadcast ads, printed ads, etc.) can be integral to successful marketing on search engines. I will remain very broad in covering the topic because there are many options available to you, and some of them will be better suited for your particular goals than others. Up front, the best advice I can give is to talk over your specific goals with a qualified Website solution provider who practices SEM and is familiar with integrating it into Website design.
The ways to market your business (specifically your Website) via the search engines make up a lengthy list. The pay-for-placement methods are somewhat fewer, and can be broken down into three general categories as follows:
- You can pay for the number one spot (in the page margins) of the search engines by individual keywords. Although this kind of placement