Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page’s actual content.
First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing.
If a person is looking at a page of art supplies, the ads in those pages would be of art suppliers, painting sellers, online art museums, and such.
Contextual ads appear as:
- Separate ads that are placed in specific areas of the page
- Inline or in-text contextual ads
Sponsored links ads
Generally these ads are text ads with links to the related websites. The website owner can choose the location on his website where he would like to place contextual ads. Your ad will come in a box labeled sponsored links. You will need to use the … Read More