People tend to confuse PR and advertising, but the truth is that they are quite distinct and while good advertising can bring your business plenty of publicity, there´s nothing like great PR to give you that boost in the public eye.
First of all, you need to realize that PR is public relations. It´s coverage that isn´t paid for in cash, like advertising. It takes a lot more effort to create good PR, but it is well worth it, since this method is far more effective for publicizing your business.
The advantages of using PR are many, so let´s take a look at a few of them.
PR is usually free. It may cost you in printing out your press release and stamps to send them, but it´s still a lot cheaper than advertising which can run into the thousands of dollars!
No matter how much … Read More