There are a lot of questions that go through ones mind when it comes to the marketing and promotion of a haunted house. What should you promote in your haunted house radio commercial? What are the hot buttons of your potential customers? What will make them line up for house on end just to wander through your haunt for a fraction of the time they waited in line?
These are all valid questions when it comes to the marketing of a haunted house. The sad thing is, most haunts completely brush by them and just assume that people will show up no matter what. This may be true for a time, but if a bigger or better game comes to town, you could be finding yourself all alone in a very expensive spooky looking building for a good month. Every year, you need to take a look at what is going on in the market around you and what people want and expect of your haunt.
When it comes to the issue of what you should promote in your haunt radio commercial, the answer is quite simple. Make the message stand out. Tell a compelling story (briefly) about the theme, make a great offer to bring people in and air it on stations that people who would likely visit your haunted house listen to. That’s all there is too it. Far too often people miss the boat on this and make a crappy offer, air the commercial far too infrequently and use a commercial that has little to no “scare” appeal at all.
When it comes to your customers hot buttons… there are two big ones. Number one, they want to be scared. Number two, they want a good value. You need to hit both of these on the head. The commercial message needs to convey just how scary your haunt is. You can do this using the haunted house radio commercial as a way to tell a short story of the haunts “theme”. Then hit them with what a great deal it is to visit it! While everyone else is charging an arm and a leg to get in, you are offering “two for one on Thursday” or something of that nature. Make the offer good. The old 15% off trick will not work and will simply waste time. Go big, or don’t make an offer at all.
Follow these basic steps and you should have droves of people lining up and begging to be let in to your haunt this year. Get working on the message early, because once the leaves start to fall, you won’t have much time to focus on this critical part of your haunted house advertising plan.