Increasing Internet Leads Vs Increasing Higher Quality Leads
Do more leads = more business?
Is it quantity or quality that is most important to your lead generation efforts? Would you rather have 100 leads with only 5 that are qualified or have 10 leads where 8 are qualified?
In a recent case, a merchant processing company audited her Search Engine Optimization (SEO) companies work to determine why she had “all of these bogus leads, while her competitor/friend was closing 30 percent of their internet leads.”
It was determined that 97% of her website leads generated through her search engine optimization company had never even made initial contact with her reps. A lot of time was being wasted calling numbers that never answered. They spent roughly 3 hours a day sifting through, importing into their database, and making outbound calls to find out that 97% of there leads were worthless.
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