When it comes to online marketing, everyone starts off thinking they know how to do it. But, the truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really isn’t.
You still need to understand who your audience is, what your product or service is, and know how to explain to your audience why it will solve their problems and why you are the one to offer it.
The following mistakes can lead to problems with getting more business.
1. Not Sticking to One Brand
Don’t try to recreate your brand for every social media network. Keep the same brand image, slightly changed up for each network’s platform and features. You want your customers to know who you are, no matter where they connect with you.
2. Not Watching Your Competitors
You don’t want to copy … Read More